Seattle custom signage

Seattle custom signage

Real Estate Signs

Embracing LED and RGB lighting solutions reflects your business's commitment to sustainability. These stories underscore the essential role that high-quality, visually appealing signs play in business success. We've embraced the latest in digital rendering tools, allowing us to create precise and imaginative previews of your signs before they're physically crafted. Learn more about Seattle custom signage here It's not just about the end product; it's about the journey there.
Remember, certain colors evoke specific emotions and reactions, so choose wisely to match the vibe you're aiming for. Learn more about National Sign Corporation here. You'll notice a shift towards clean, uncluttered designs that make a bold statement with less. Tailoring signage to reflect the local culture or community can foster a stronger connection with your audience. Custom Neon Signs
Hearing from those who've experienced National Sign Corporation's impact firsthand, numerous clients share their success stories, highlighting the transformative power of expertly crafted signage on their business. What's more, they handle all the heavy lifting. Their expertise isn't just in one type of sign; whether you're after a towering pylon sign, an elegant monument sign, or a vibrant neon sign, they've got you covered.
When you first reach out to them, you're not just getting a sign; you're embarking on a collaborative journey. They proactively schedule maintenance checks to ensure your sign's longevity and performance. In a city full of signs, let National Sign Corporation make yours stand out.

We're reducing emissions by optimizing our production processes and choosing suppliers who share our commitment to sustainability. It wasn't just the numbers; the shop became a neighborhood staple, recognized by its unique signage. Before you know it, your custom, eco-friendly signage will be installed, ready to attract and impress your customers. Choosing National Sign Corporation means opting for reliability, quality, and unmatched expertise. And for those who prioritize versatility, banner signs can be customized for temporary promotions or events, offering easy updates to your messaging.

With National Sign Corporation, you're not just getting a sign; you're getting a smart, technologically crafted beacon for your brand. Real Estate Signs That's why we offer regular maintenance checks to spot any potential issues before they escalate into bigger problems. On installation day, certified technicians arrive with all the necessary tools and equipment. Another success story comes from a family-owned auto repair shop, Gearheads Garage.

Stay with us, and you'll uncover the innovative strategies and case studies of success that make the National Sign Corporation a leader in their field. Instead, they're tailor-made pieces that capture the essence of your brand and convey it in an eye-catching, memorable way. National Sign Corporation understands the importance of a sign that stands out. First, they'll gather your requirements, preferences, and any specific themes you envision for your sign.

National Sign Corporation's under canopy designs aren't just about providing shelter or a basic aesthetic touch. These aren't your average signs; they're dynamic, attention-grabbing beacons in the urban landscape. We make sure that when your sign goes up, it's not just seen but also secure and compliant. Like LED signs, RGB lights consume less power than traditional lighting options, leading to lower energy costs for your business.

Sign Company Seattle, WA

The Seattle area has been inhabited by Native Americans (such as the Duwamish, who had at least 17 villages around Elliot Bay) for at least 4,000 years before the first permanent European settlers. Arthur A. Denny and his group of travelers, subsequently known as the Denny Party, arrived from Illinois via Portland, Oregon, on the schooner Exact at Alki Point on November 13, 1851. The settlement was moved to the eastern shore of Elliott Bay in 1852 and named "Seattle" in honor of Chief Seattle, a prominent 19th-century leader of the local Duwamish and Suquamish tribes. Seattle currently has high populations of Native Americans alongside Americans with strong Asian, African, European, and Scandinavian ancestry, and, as of 2015, hosts the fifth-largest LGBT community in the U.S.

Business Sign Company Seattle, WA


Custom Signage Seattle

Nearby Tourist Attractions

Canyonlands National Park

Tourist attraction, National park
Canyonlands National Park, Utah
Split by 2 rivers, this majestic park in 4 zones features sandstone spires & Island in the Sky mesa.

Universal Studio Tour

Central LA
Tourist attraction, Amusement park ride
Universal Studio Tour, 100 Universal City Plaza, Universal City, CA 91608
Long-running tram tour at Universal Studios Hollywood exploring movie & TV-show backlots.

Universal CityWalk Hollywood

Central LA
Tourist attraction, Amusement center, Shopping mall
Universal CityWalk Hollywood, 100 Universal City Plaza, Universal City, CA 91608
High-energy hub featuring shops, eateries & bars, as well as a 7-story IMAX theater.

The Getty

Brentwood
Tourist attraction, Modern art museum, Museum, Non-profit organization, Art museum
The Getty, 1200 Getty Center Dr, Los Angeles, CA 90049
Famous, sizable free museum highlighting American & European art, architecture & manicured gardens.

The Broad

Downtown Los Angeles
Tourist attraction, Art gallery, Art museum, Arts organization, Museum, Modern art museum
The Broad, 221 S Grand Ave, Los Angeles, CA 90012
Modern art museum with a honeycomb-like facade housing rotating exhibits, plus a shop & restaurant.

Citations and other links

Seattle custom signage Signage Experts

Their process begins with a deep understanding of your vision.

Seattle custom signage - Custom Street Signs

  1. Custom A-Frame Signs
  2. Engraved Signs
  3. Custom Signs
  4. Window Decals
  5. Sign Makers
  6. Personalized Yard Signs
  7. Business Directional Signs
  8. Trade Show Booths
  9. Custom Business Signs
  10. Vehicle Wraps
  11. Sign Design
  12. Wood Signs
  13. Fabricated Signs
  14. Digital Signage
  15. Promotional Signage
This personalized approach ensures your business stands out with a sign that speaks volumes about your brand.

Seattle custom signage - Sign Shop

  1. Commercial Signage
  2. Directional Signage
  3. Sign Shop
  4. ADA Compliant Signs
  5. Office Signs
  6. Custom Signage
  7. Sign Shop
  8. Digital Printing
  9. Signage Repair
  10. Custom A-Frame Signs
  11. Engraved Signs
  12. Custom Signs
  13. Window Decals
  14. Sign Makers
  15. Personalized Yard Signs
For a timeless appeal, monument signs provide a solid, grounded presence at your location's entrance, embodying stability and permanence. You've got ideas, and we've got the tools and talent to turn those ideas into reality.

This way, materials can be repurposed or recycled, minimizing waste and promoting a circular economy within the signage industry. Whether you're looking for eye-catching exterior signs to draw in customers or sophisticated interior signage to enhance your space, we've got you covered. When you opt for a custom sign, you're not just buying a piece of advertisement; you're making a statement.

They're equipped to handle projects of any size, whether you need a simple storefront sign or a comprehensive signage strategy for multiple locations. Whether it's a quaint cafe or a bustling retail outlet, they tailor their solutions to meet your unique needs and vision. That's where National Sign Corporation steps in.

It's not just about standing out; it's about creating an unforgettable impression that translates into real business results. As you walk through Seattle custom signage, you're engaging with a visual dialogue created by these signs, each one a unique fingerprint of the business it represents. National Sign Corporation ensures these stories aren't just heard but felt, adding layers to Seattle custom signage's rich cultural tapestry. Sign Shop



Seattle custom signage - Indoor Signs

  1. Sign Makers
  2. Personalized Yard Signs
  3. Business Directional Signs
  4. Trade Show Booths
  5. Custom Business Signs
  6. Vehicle Wraps
  7. Sign Design
  8. Wood Signs
  9. Fabricated Signs
  10. Digital Signage
  11. Promotional Signage
  12. Architectural Signs
  13. Billboard Advertising
  14. Trade Show Displays
  15. Commercial Signage
  16. Directional Signage
Seattle custom signage Signage Experts
Business signage Seattle custom signage

Business signage Seattle custom signage

With National Sign Corporation, your sign does more than stand out-it speaks directly to your target audience, inviting them into a world shaped by your brand's vision. They understand that Seattle custom signage's weather can be unforgiving, with rain, wind, and occasional snow putting your sign to the test. From illuminated signs that light up your brand at night to digital signage that keeps your content fresh, our technology-driven solutions are designed to maximize visibility and impact. From there, our team of skilled designers works closely with you, turning your vision into a detailed design.

Seattle custom signage - Custom Signage

  1. Architectural Signs
  2. Billboard Advertising
  3. Trade Show Displays
  4. Commercial Signage
  5. Directional Signage
  6. Custom Neon Signs
  7. Sign Company
  8. 3D Lettering
  9. Personalized Signs
  10. Indoor Signs
  11. Sign Installation
  12. Custom Street Signs
  13. Sign Shop
  14. ADA Compliant Signs
  15. Office Signs
  16. Custom Signage
  17. Sign Shop
  18. Digital Printing
  19. Signage Repair
  20. Custom A-Frame Signs


They're not just a sign company; they're your partner in making your brand shine.

Seattle custom signage - Sign Installation

  1. Digital Printing
  2. Signage Repair
  3. Custom A-Frame Signs
  4. Engraved Signs
  5. Custom Signs
  6. Window Decals
  7. Sign Makers
  8. Personalized Yard Signs
  9. Business Directional Signs
  10. Trade Show Booths
  11. Custom Business Signs
  12. Vehicle Wraps
  13. Sign Design
  14. Wood Signs
  15. Fabricated Signs
  16. Digital Signage
  17. Promotional Signage
  18. Architectural Signs
  19. Billboard Advertising
  20. Trade Show Displays
So, if you're aiming to make a statement in the bustling Seattle custom signage market or beyond, National Sign Corporation is your go-to for signage that stands out and speaks volumes. Indoor Signs This versatility means you can match your brand's colors perfectly, making your signage more recognizable and cohesive with your overall branding strategy.

Seattle custom signage - Custom Neon Signs

  • Digital Printing
  • Signage Repair
  • Custom A-Frame Signs
  • Engraved Signs
  • Custom Signs
  • Window Decals
  • Sign Makers
  • Personalized Yard Signs
  • Business Directional Signs
  • Trade Show Booths
  • Custom Business Signs
  • Vehicle Wraps
  • Sign Design
  • Wood Signs
  • Fabricated Signs
  • Digital Signage
  • Promotional Signage
  • Architectural Signs
  • Billboard Advertising
  • Trade Show Displays


With National Sign Corporation, you're getting more than a sign; you're getting peace of mind. You'll notice how local businesses turn to experts like the National Sign Corporation to stand out in this colorful mosaic. Plus, we've invested in energy-efficient LED lighting for our illuminated signs, drastically reducing energy consumption compared to traditional lighting.

You're not just getting a sign; you're getting a tailor-made solution that understands and amplifies your unique brand voice. This success story, among others, illustrates how our signs can become a key component in our clients' marketing strategies. We see this as an extension of our commitment to excellence, not just in what we create but in how we contribute to the wellbeing of our community.

Business Signage Seattle custom signage Services

You'll find that materials play a significant role in reducing a sign's environmental footprint. We understand the importance of a sign that looks good and functions flawlessly day in, day out. You'll find everything from towering pylon signs that catch the eye from a distance to elegant monument signs that enhance a business's curb appeal. Elevate your brand's visibility with our impactful wall signs, designed to make a lasting impression on your audience.

Let's work together to create signage that stands out, not just for its design, but for its respect for the environment. Instead, they pour their expertise into every project, ensuring that each sign not only meets but exceeds your expectations. This initial consultation is crucial for setting the direction of the project.

These signs are built to withstand the harsh weather conditions of Seattle custom signage, from rain to the occasional sunny day. You're now part of a vibrant community where your brand can shine brighter and reach further than ever before. You're no longer restricted to static words or images. 3D Lettering

When you walk down Seattle custom signage's streets, the signs above your head aren't just guiding you to your next destination; they're enhancing your experience of the city. We tailor every sign to meet your unique business needs, ensuring your brand stands out in a crowded marketplace. They'll help you navigate the permit process, ensuring that your design meets all necessary codes before moving forward.

Business Signage Seattle custom signage Services
Sign design and printing Seattle custom signage
Sign design and printing Seattle custom signage

Here's what you can expect. Nowadays, minimalism is key. In the rare event of a malfunction, repairs are generally swift and don't put a dent in your wallet. You've likely noticed their work while navigating the city, where their creations not only catch your eye but also convey custom messages that resonate with a wide audience. From the initial design to the final installation, they're with you every step of the way, ensuring the process is seamless and stress-free.

Seattle custom signage - Indoor Signs

  1. Directional Signage
  2. 3D Lettering
  3. Personalized Signs
  4. Indoor Signs
  5. Sign Installation
  6. Custom Street Signs
  7. Sign Shop
  8. ADA Compliant Signs
  9. Office Signs
  10. Custom Signage
  11. Sign Shop
  12. Digital Printing
  13. Signage Repair
  14. Custom A-Frame Signs
  15. Engraved Signs
  16. Custom Signs
  17. Window Decals


Whether you're looking for a dynamic blade sign to catch the eye of passersby, a sophisticated wall sign that reflects your brand's ethos, or an under canopy sign that welcomes customers in, they've got you covered. Plus, durable signs mean less frequent replacements, saving you money in the long run. This means you won't have to go back to the drawing board because of overlooked regulations. Why opt for National Sign Corporation when searching for a custom sign solution?

We're experts at placing signs in the perfect spot to catch the eye and enhance your business's visibility.

Seattle custom signage - Real Estate Signage

  • Custom Signage
  • Sign Shop
  • Digital Printing
  • Signage Repair
  • Custom A-Frame Signs
  • Engraved Signs
  • Custom Signs
  • Window Decals
  • Sign Makers
  • Personalized Yard Signs
  • Business Directional Signs
  • Trade Show Booths
  • Custom Business Signs
  • Vehicle Wraps
  • Sign Design
They'll coordinate with local authorities to secure any necessary permits, ensuring your project meets all legal requirements without any hassle on your end. At National Sign Corporation, you'll dive into a custom design process that transforms your unique vision into a tangible, eye-catching sign. This commitment means you're not only getting a sign that looks great but one that aligns with modern environmental values.

Customers weren't only drawn to the store by the attractive signage but also remembered the brand better, leading to repeat visits. Moreover, our commitment to sustainability means we're always looking for eco-friendly options that reduce our environmental impact without compromising on quality. You're not just getting a sign; you're investing in a piece of art that reflects the quality of your business. People come in saying they spotted our sign from the street and just had to check us out.'It's clear that National Sign Corporation doesn't just make signs; they create beacons for businesses, drawing in customers with the magnetic pull of their innovative designs.

Seattle custom signage Signage Services

You won't have to worry about navigating complex permits or technical details; they handle it all, letting you focus on what you do best. Their approach goes beyond mere aesthetics. Personalized Signs They use the latest technology and materials to guarantee that your sign stands out and withstands the test of time. Imagine not having to allocate funds every few years for a new sign.
Whether you're aiming for sleek and modern or rustic and traditional, we've got the expertise to bring your vision to life. Learn more about Seattle custom signage here We've mastered the art of creating wall signs that not only capture attention but also communicate your brand's ethos effectively. You'll find their approach is as personalized as your business.
Imagine you're driving down a busy street, your mind on the day ahead. Read more about Seattle custom signage here We're here to make that happen with cutting-edge design methods that not only catch the eye but also ensure your message is clear and compelling. We've integrated eco-friendly materials across our range of products, ensuring that your signs aren't only high-quality but also environmentally responsible.
Unlike traditional signage, these modern alternatives are designed for longevity and resilience. Our team volunteers regularly, putting in hours to help with community clean-ups, food drives, and other initiatives that make a tangible difference. The National Sign Corporation has carved out a niche for itself by offering businesses a blend of creativity, brand identity integration, and innovative use of materials that not only capture attention but also encapsulate the essence of each brand they work with.

Office Signs
Seattle custom signage Signage Services
Biohazard sign with a conventional symbol having no inherent relationship to what it represents
An airport sign at La Guardia Airport
A natural sign in the environment indicating recent human activity

A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else.[1] A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or medical symptoms a sign of disease. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence; similarly the words and expressions of a language, as well as bodily gestures, can be regarded as signs, expressing particular meanings. The physical objects most commonly referred to as signs (notices, road signs, etc., collectively known as signage) generally inform or instruct using written text, symbols, pictures or a combination of these.

The philosophical study of signs and symbols is called semiotics; this includes the study of semiosis, which is the way in which signs (in the semiotic sense) operate.

Nature

[edit]

Semiotics, epistemology, logic, and philosophy of language are concerned about the nature of signs, what they are and how they signify.[2] The nature of signs and symbols and significations, their definition, elements, and types, is mainly established by Aristotle, Augustine, and Aquinas. According to these classic sources, significance is a relationship between two sorts of things: signs and the kinds of things they signify (intend, express or mean), where one term necessarily causes something else to come to the mind. Distinguishing natural signs and conventional signs, the traditional theory of signs (Augustine) sets the following threefold partition of things: all sorts of indications, evidences, symptoms, and physical signals, there are signs which are always signs (the entities of the mind as ideas and images, thoughts and feelings, constructs and intentions); and there are signs that have to get their signification (as linguistic entities and cultural symbols). So, while natural signs serve as the source of signification, the human mind is the agency through which signs signify naturally occurring things, such as objects, states, qualities, quantities, events, processes, or relationships. Human language and discourse, communication, philosophy, science, logic, mathematics, poetry, theology, and religion are only some of fields of human study and activity where grasping the nature of signs and symbols and patterns of signification may have a decisive value. Communication takes place without words but via the mind as a result of signs and symbols; They communicate/pass across/ messages to the human mind through their pictorial representation.

Types

[edit]
The western zodiac signs
A signboard on a beach in Durban in apartheid-era South Africa indicates a racially segregated beach.

The word sign has a variety of meanings in English, including:

Christianity

[edit]

St. Augustine was the first man who synthesized the classical and Hellenistic theories of signs. For him a sign is a thing which is used to signify other things and to make them come to mind (De Doctrina Christiana (hereafter DDC) 1.2.2; 2.1.1). The most common signs are spoken and written words (DDC 1.2.2; 2.3.4-2.4.5). Although God cannot be fully expressible, Augustine gave emphasis to the possibility of God's communication with humans by signs in Scripture (DDC 1.6.6). Augustine endorsed and developed the classical and Hellenistic theories of signs. Among the mainstream in the theories of signs, i.e., that of Aristotle and that of Stoics, the former theory filtered into the works of Cicero (106-43 BC, De inventione rhetorica 1.30.47-48) and Quintilian (circa 35–100, Institutio Oratoria 5.9.9-10), which regarded the sign as an instrument of inference. In his commentary on Aristotle's De Interpretatione, Ammonius said, "according to the division of the philosopher Theophrastus, the relation of speech is twofold, first in regard to the audience, to which speech signifies something, and secondly in regard to the things about which the speaker intends to persuade the audience." If we match DDC with this division, the first part belongs to DDC Book IV and the second part to DDC Books I-III. Augustine, although influenced by these theories, advanced his own theological theory of signs, with whose help one can infer the mind of God from the events and words of Scripture.

Raven sitting on a parking lot sign. A raven is a spiritual sign in many traditions.

Books II and III of DDC enumerate all kinds of signs and explain how to interpret them. Signs are divided into natural (naturalia) and conventional (data); the latter is divided into animal (bestiae) and human (homines); the latter is divided into non-words (cetera) and words (verba); the latter is divided into spoken words (voces) and written words (litterae); the latter is divided into unknown signs (signa ignota) and ambiguous signs (signa ambigua); both the former and the latter are divided respectively into particular signs (signa propria) and figurative signs (signa translata), among which the unknown figurative signs belong to the pagans. In addition to exegetical knowledge (Quintilian, Institutio Oratoria 1.4.1-3 and 1.8.1-21) which follows the order of reading (lectio), textual criticism (emendatio), explanation (enarratio), and judgment (iudicium), one needs to know the original language (Hebrew and Greek) and broad background information on Scripture (DDC 2.9.14-2.40.60).

Augustine's understanding of signs includes several hermeneutical presuppositions as important factors. First, the interpreter should proceed with humility, because only a humble person can grasp the truth of Scripture (DDC 2.41.62). Second, the interpreter must have a spirit of active inquiry and should not hesitate to learn and use pagan education for the purpose of leading to Christian learning, because all truth is God's truth (DDC 2.40.60-2.42.63). Third, the heart of interpreter should be founded, rooted, and built up in love which is the final goal of the entire Scriptures (DDC 2.42.63).

The sign does not function as its own goal, but its purpose lies in its role as a signification (res significans, DDC 3.9.13). God gave signs as a means to reveal himself; Christians need to exercise hermeneutical principles in order to understand that divine revelation. Even if the Scriptural text is obscure, it has meaningful benefits. For the obscure text prevents us from falling into pride, triggers our intelligence (DDC 2.6.7), tempers our faith in the history of revelation (DDC 3.8.12), and refines our mind to be suitable to the holy mysteries (DDC 4.8.22). When interpreting signs, the literal meaning should first be sought, and then the figurative meaning (DDC 3.10.14-3.23.33). Augustine suggests the hermeneutical principle that the obscure Scriptural verse is interpreted with the help of plain and simple verses, which formed the doctrine of "scriptura scripturae interpres" (Scripture is the Interpreter of Scripture) in the Reformation Era. Moreover, he introduces the seven rules of Tyconius the Donatist to interpret the obscure meaning of the Bible, which demonstrates his understanding that all truth belongs to God (DDC 3.3.42-3.37.56). In order to apply Augustine's hermeneutics of the sign appropriately in modern times, every division of theology must be involved and interdisciplinary approaches must be taken.[3]

See also

[edit]

References

[edit]
  1. ^ New Oxford American Dictionary
  2. ^ semiotics at the Encyclopædia Britannica
  3. ^ Woo, B. Hoon (2013). "Augustine's Hermeneutics and Homiletics in De doctrina christiana". Journal of Christian Philosophy. 17: 103–106.
[edit]
  • The dictionary definition of sign at Wiktionary

n

Driving Directions in King County


Driving Directions From Artco Sign Co to National Sign Corporation
Driving Directions From Long and Yang LLC to National Sign Corporation
Driving Directions From Signs of Seattle to National Sign Corporation
Driving Directions From Northwest Barricade & Signs to National Sign Corporation
Driving Directions From Marina Park Al Locke Pavilion to National Sign Corporation
Driving Directions From Salish Sea Tours to National Sign Corporation
Driving Directions From Smith Tower to National Sign Corporation
Driving Directions From Pier 55 to National Sign Corporation
Driving Directions From Alki Beach Park to National Sign Corporation
Driving Directions From Museum of Pop Culture to National Sign Corporation
Driving Directions From Discovery Park to National Sign Corporation
Driving Directions From White River Valley Museum to National Sign Corporation
Driving Directions From Beneath the Streets to National Sign Corporation
Driving Directions From Museum of History & Industry (MOHAI) to National Sign Corporation
Driving Directions From Lake Union Park to National Sign Corporation
Driving Directions From Salish Sea Tours to National Sign Corporation

Reviews for


Dave Dunaway

(5)

I have done business with National Sign for over 30 years as a Safeway store manager in Seattle, a store manager for a grocery independent in Spokane and now in Oregon. NSC does what they say they will do. They are on time, professional, and thorough. NSC communicated with me throughout the project. All their signs have looked great. I highly recommend.

Larry Newman

(5)

I began doing business with National Sign back in 1989 with a relatively minor project. Their diligence and attention to detail ensured the project's success. 29 years later the two signs are still looking great and seeing them reminds me why I have chosen National to be my sole branding partner.

Lake City Powersports

(1)

First off I don't like to leave reviews, but for this company I will. We are a business that has been around over 50 years looking for some bulbs to be replaced in our Honda sign. First person tells me they are way backed up which i have no problem with, and then tells me that unless i am a current customer they will not take me on, I thought businesses wanted new business, if we turned people away we would not be here, then I get transferred to a women who tells me they are 3 weeks out, no problem i say i just need them fixed, I told her the business name and she proceeds to tell me she needs address pictures of sign and a bunch of other bs stuff. I said can 't you just google us and you will see the sign and all the info she would need. She said no i can't look it up. To sum up my frustration I decided to take my business elsewhere based on this companies lazy employees not wanting to take a sec. to use the amazing tool we have called google. They are local and I wanted to support them. If I found out one of my employees had a conversation like this with a potential customer they would be fired on the spot. At the rate they are going they sure won't have a long future turning new business away. Current business always drys up and they should always be looking for new customers.

Frequently Asked Questions

You're wondering about financing options or payment plans for your business. National Sign Corporation offers various solutions to fit budget constraints, ensuring you can afford your signage without breaking the bank.

They ensure environmental sustainability by using eco-friendly materials and energy-efficient production methods. You'll find they recycle waste and minimize energy consumption, making their custom signs not just visually appealing but also kind to the planet.

You're wondering how signs last in Seattle's weather, right? National Sign Corporation uses high-quality materials and coatings to withstand rain, sun, and wind, ensuring your sign stays vibrant and durable for years.